Everybody knows Google, Yahoo, and MSN. These websites are very popular because they have one thing in common - and that’s the ability to search the world wide web for anything a user may need to know. Do you want to know which computer brand is leading in the market? Then go to Google and find out. Just type what you want to know on the search bar and in a matter of a few seconds, you’ll get websites containing relevant results of exactly what you’re looking for. Convenient isn’t it?

How Search Engines do it

Search engines work by employing a special type of software called spiders. Spiders are search robots that are tasked to crawl the Internet using the keywords the users typed on the search bar. Because the Internet is so vast, it starts the search on most commonly used servers down to the least. And to facilitate future searches, spiders also keep an index of the things they have already found, including the places where it is located.

The Concept Behind Rankings

Primarily because search engines are tasked to give Internet users the all websites that are significant to what they are looking for, they implement the concept of ranking. Every search engine uses their own algorithms as to how they arrived at the ranks they assign each website. But the idea employed basically works the same. Generally speaking, each website is given a numerical value in terms of general importance to any search. The moment somebody typed words on the search bar, all websites that contains what the user is looking for is arranged according to their ranks, with the highest ranking site on top and the lowest one at the bottom on the search engine results.

And so now you know why website owners strive to get a high page rank - it ensures them of the topmost position on search engines. And as a direct result, surfers will begin clicking their sites and start visiting. And eventually, profits will start pouring in!